ADRP required the following components to be incorporated into the conference’s visual identity:
- Tagline: Forging the Future
- Colors: BLACK & GOLD
- Bridge imagery
- Playful & modern
- Illustrate the play on words in the theme “forging” as in “forging steel”
Pittsburgh is a city full of bridges, each with their own unique style. As I began doing some research for this project, I narrowed my focus on one bridge in particular: the Fort Duquesne Bridge, more infamously known as “The Bridge to Nowhere,” as a large span remained unfinished for years before its completion.
As the tagline for the 2016 conference was “Forging the Future,” I believed this particular bridge provided an ideal image to use for the event. An incomplete bridge/project tells the viewer that something needs to be finished in the future. With the rich steel history/culture in the city of Pittsburgh, completing the bridge would be done via forging.
I offered a number of designs, with the two below being the top options. The client chose the flatter design as they liked that it incorporated the construction crane, which gave more of an indication of building/forging/completing.
The font I selected is called "Steelfish" - which fit the theme appropriately - but also was a sleek modern design.