The Cattle Baron's Ball is a single-night fundraiser benefiting the American Cancer Society and its research. The event is hosted is regionally throughout the country, with each region giving it's own local touch and theme to the event, with the common element being a more casual event with cowboy hats, boots, and denim.
In 2018, the Southeast Region hosted their inaugural event in Charlotte, NC with the theme Southern Roots and Cowboy Boots. I was asked to develop an event identity system as well as marketing and event collateral.
project scopeEvent identity
As this is the Cattle Baron's Ball, the branding identity needed to have a southern feel to it. However, as this event is to be held in Charlotte, NC, client did not want the look to feel too much like Texas; she wanted it to have more of a "southern charm" flare to it with rustic colors.
The following photography courtesy of Glyn A Stanley Photography.