In 2016, I was contracted by the Texas Tech University Health Sciences Center (TTUHSC) to brand and design multiple elements for their upcoming capital campaign named Your Life, Our Purpose. This was an all-encompassing project that required both print and digital assets, including a presentation folder with corresponding inserts, stationery, event materials, and design of the campaign website.
project scopeCampaign graphic identity
The biggest challenge with this identity was needing to incorporate TTUHSC’s established marks: the popular Texas Tech "double-T" logo, the TTUHSC name, and the "Your Life, Our Purpose" phrase. I knew I wanted to keep things simple, so I landed on the heart rate monitor pulse as it is simple, sleek, matched TTU's red, and was flexible in its use; it was used in several ways throughout the design materials (examples further below).
I also discovered in my research that the TTUHSC seemed to really like the hexagon shape in their everyday designs, so I incorporated it both into the mark and design patterns. They were pleased with the result as it kept the branding consistent, yet created an easily identifiable mark for the campaign.
In addition to designing custom stationery for the campaign, one of the more complicated item to build was a custom presentation folder with corresponding inserts. The purpose of the folder was to give an overhaul vision of the campaign. The folder included the campaign creed, message from the president, campus map, and more. The inserts drill down to specific areas of focus: the three campaign priorities, the campuses, and the schools. The idea is that a gift officer, knowing the passions and interests of a prospective donor they are scheduled to meet, would hand select 3-4 rack cards that match those passions.
Several events were held as part of the campaign launch in November 2016. Below are several examples of the event collateral, including save the dates, menu cards, banners, signage, flags, and backdrop.
As all my designs, I think vibrant; make the page stand out as soon as the site visitor sees it.