I updated the color scheme to be more bold and match the university's latest branding guidelines. This gave a much more bold look with plenty of contrast to make the elements pop.
I agreed that they already had a strong look, but felt the tower - and corresponding campus buildings - should be a secondary brand, not the primary identity.
Having years of experience in higher education, I have always felt that a school's mascot should be one of - if not the most - visible figure on a college campus. Presidents, athletic directors, and coaches come and go, but a mascot is typically there to stay. Students and alumni particularly have a strong affinity for their school's mascot.
Enter Hook 'Em, the mascot for the University of Texas at Austin. Easily one of the more nationally recognized mascots, he was perfect.
I created several versions of Hook 'Em in different poses, which were used for various materials (noted later). I decided the primary look would be Hook 'Em throwing up the famous "Hook 'em horns" hand gesture.