UT Thanks Day

higher ed • donor relations

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UT Thanks Day is an annual celebration, hosted by the Donor Relations Team, honoring donors who create opportunities for UT students. The goal is to encourage as many students as possible to come out to help say, "Thank you" to the UT donors as part of stewarding their gifts. This attitude of gratitude helps with donor retention. In 2017, I was asked to enhance the program identity and provide respective marketing materials.

project scope

Program graphic identity
Print collateral
Marketing collateral
Video editing

 
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Raine Munkens

Development Specialist for Donor Relations and Stewardship
The University of Texas at Austin

It’s been a true privilege to collaborate with Tyler. He’s incredibly professional, thoughtful, and very easy to work with. When Lynne Wester, Donor Relations Guru, was building TEXAS Development Donor Relations at The University of Texas at Austin, Tyler enthusiastically stepped into a role where our new team needed fresh creativity, even when we weren’t sure where to start. My work with Tyler during UT Thanks Day 2018 led to two CASE District IV 2018 Awards: Gold in “Design-Special Pieces” and Silver in “Donor Relations/Stewardship,” as well as CASE Circle of Excellence Award: Silver in “Silver Award for Stewardship.”

Without Tyler’s design and communications talent, attention to detail, quick turnaround, and ability to work well remotely, this campus-wide campaign would not have been so successful. Grateful for Tyler and all he does for us — I could not recommend him more!

 

graphic identity

 

original

The original look included the University of Texas Tower, which has served as the University’s most distinguishing landmark for years. The client liked this graphic identity that they had previously used, but wished it to be a bit more “humanized.”

updated

I updated the color scheme to be more bold and match the university's latest branding guidelines. This gave a much more bold look with plenty of contrast to make the elements pop.

I agreed that they already had a strong look, but felt the tower should be a secondary brand, not the primary identity.

Having years of experience in higher education, I have always felt that a school's mascot should be one of - if not the most - visible figure on a college campus. Presidents, athletic directors, and coaches come and go, but a mascot is typically there to stay. Students and alumni particularly have a strong affinity for their school's mascot.